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What's it all about
The Agency Diaries podcast is for agency owners, freelancers, and creatives navigating the parts of agency life that rarely get talked about. Hosted by Kate Williams, award-winning agency owner and founder of KW Marketing, this podcast opens up the real conversations behind running an agency - the pressure, the responsibility, the self-doubt, the boundaries, and the decisions that don’t show up on Instagram.
Joined by guests and members of the Agency Diaries community, Kate shares honest stories from inside agency life, alongside practical lessons you can actually use, from handling hard client conversations to protecting your energy while still growing something ambitious.
This isn’t about hacks, hype, or highlight reels. It’s about survival, sustainability, and building agencies you can actually live with.
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Available on Spotify, Apple Podcasts, Amazon, YouTube & more!
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If this podcast made you feel seen, helped you reframe a tough moment, or gave you the confidence to handle something differently, we’d love to hear from you.
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What you'll learn inside.
Each episode dives into:
- Honest stories from real agency life - not the polished version
- How to handle difficult client conversations without spiralling
- Boundaries, pricing, scope creep, and emotional labour
- Leadership pressure and decision fatigue
- What it really takes to build something sustainable (without burnout)
New episodes drop regularly - subscribe so you don’t miss a conversation you didn’t realise you needed.
Want to be a guest?
Are you an agency owner, freelancer, or creative with a story worth sharing?
We’re always looking to feature people who are doing the work - navigating growth, boundaries, leadership, burnout, and the reality of running an agency in today’s landscape.
Whether you’ve had:
- A hard lesson
- A moment that changed how you lead
- A story you wish someone had told you earlier
We’d love to hear from you!