About The Agency Diaries
Running an agency is powerful, but it’s not perfect. You’re spinning plates. Leading clients. Chasing invoices. Pitching, planning, mentoring, creating. You’re the strategist, the leader, the therapist, the fixer, the person everyone turns to when things go wrong.
And while the world sees the wins - the awards, the glossy shoot days, the “big moments” - what they don’t see is the other side:
- The 2am proposals.
- The clients who ghost when payment is due.
- The team decisions that keep you awake.
- The days you ask, “Am I even cut out for this?”
We’ve lived all of it. And we realised something, if we’re feeling this, other founders are too - they just don’t always say it.
That’s why The Agency Diaries was born! A movement for founders, freelancers and creatives who want honesty, not highlight reels. A place to be real. To learn. To lead. To build agencies the real way - with grit, guts, and growth.
Who we are
The Agency Diaries was created by the team behind KW Marketing - a leading, award-winning digital marketing agency that has spent the last eight years in the trenches of agency life.
We’ve experienced:
- The wins that make it all worth it
- The losses that knock you sideways
- The clients who become partners
- The clients who teach you the hardest lessons
- The years of rapid growth
- The seasons of doubt
- The moments you question everything… then show up anyway!
KW Marketing has grown into a trusted partner for brands across the UK - but behind that success has been every high, low, and late-night “what am I doing?” moment.
We know what agency life really feels like. And we know founders deserve a space where they can admit it, and get stronger because of it.
What we stand for
- Honesty over ego: We’re not here to pretend. We’re here to tell the truth.
- Community over competition: There’s enough space for all of us to win, especially when we share what we’ve learned.
- Strength through stories: Real stories build better leaders. Better leaders build better agencies.
- Growth without the gloss: No highlight reel. No manufactured success stories. No “look how perfect it is.” Just the reality, and the lessons that come with it.
What’s coming
We’re just getting started!
- The Agency Diaries Podcast: Unfiltered conversations with founders and leaders on the truth behind agency life.
- Resources, guides & raw diary entries: Honest content for ambitious, human founders.
- A movement that grows with you: Designed to support you at every stage of your agency journey.
Because no agency owner should have to figure this out alone.
Join the movement
If you want honesty, not highlight reels... you’re in the right place! If you want to grow your agency with confidence, clarity, and community - we’re with you.
This is the honest side of agency life. Come be part of it.